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How Brands Can Prepare Fulfillment for Demand Spikes

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"How Brands Can Prepare Fulfillment for Demand Spikes"

A demand spike from social media can happen quickly and unexpectedly. If you got thousands of unexpected orders for a product overnight, could your fulfillment operation handle it?

Say an influencer unboxes your product on TikTok unexpectedly. The result could be thousands of orders — sometimes overnight. Can your warehouse handle that?

Billions of social media users report buying items on social media every year. If your omnichannel strategy doesn’t account for unexpected demand peaks, you risk losing out on profits when one of your products becomes a flash in the pan on social media. Even worse, the damage to your company’s brand could last well beyond the demand for the product itself.

In this playbook, learn about:

  • How social media is expanding as a sales channel
  • The challenges associated with going viral (and how to address them)
  • Why experience in other high-volume channels matters

Offered Free by: Supply Chain Dive's studioID and Standvast
See All Resources from: Supply Chain Dive's studioID and Standvast

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