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First-Party Data: Manage Risk While Protecting User Privacy (Part 2)
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"First-Party Data: Manage Risk While Protecting User Privacy (Part 2)"

Consumer demands for better online privacy continue to grow

In part one of this series, we covered some major risks financial services companies face when building fraud mitigation strategies on top third-party data networks.

In this second part of the series, we’ll list the compliance and efficacy advantages in an alternative approach (using first-party data), and some practical steps those companies can take for adoption.

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