Built specifically for event marketers (and those with short attention spans), this precise guide will tell what you need to know and what you need to put in place.
If you are both concerned about the pending General Data Protection Regulation (GDPR) impact on your event marketing as well as intimidated by the volume and depth of information out there, this is the guide for you.
In this guide you will learn:
What is GDPR and why you should care
How it will affect event marketers
Why (and how) it will improve your overall event marketing performance
What minimum (and surprisingly simple) things you need to have in place by May 25, 2018
How to communicate and prepare others across your organization
This is a huge opportunity for event marketers to step up their game - not only by supporting their company in compliance, but also by improving engagement, participation, and trust with prospects and customers moving forward.