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"To Change a Company's Culture, You Need to Capture Your Employees' Heads and Hearts"

Using Return on Culture (ROC) to get management attention, set priorities, measure progress in numbers and gain shareholders’ respectÂ?and demand.

It has been said that measuring culture is like shaping smoke or herding cats. But that is before something called Return on Culture (ROC) came alive. ROC is a tactic that monetizes culture so that management can justify focusing on it as a strategy.

Learn how to use Return on Culture to get management attention, set priorities, measure progress in numbers and gain shareholders’ respect...and demand.

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