The term “price optimization” has come to the forefront in recent years, promoted by both technology vendors and leading analysts.
One of the challenges with defining “price optimization” is that the term conveys different meanings depending on the consultant, vendor, or practitioner that you may be talking to on a given day.
As a follow-up to the myths and pitfalls explored in The Executive Handbook for Price Optimization, this tip sheet addresses some additional misconceptions that are often associated with price optimization.
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