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Mobile Marketing and the Customer Experience

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"Mobile Marketing and the Customer Experience"

A How-To Guide for Enhancing Customer Engagement and Business Value

Mobile Network Operators are engaged in a war involving pricing, service quality, data volume and data speed. The ongoing battle to acquire the customers’ business requires a great amount of resources, which only continues to increase. Organizations are faced with a choice: continue doing business as usual or re-evaluate and make a shift. 

Download the white paper and discover how:

  • Mobile Network Operators are increasing value to their customers
  • Organizations are leveraging 3rd party partner capabilities
  • Targeting specific groups of customers is yielding high returns
  • Alternative rewards models can boost business
  • Mobile data is being utilized as a tradable commodity
  • Incentives are increasing revenues

Offered Free by: Frost & Sullivan
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