How to Justify PR Spend and Impact
There is $35 trillion in brand assets driving an $11 billion PR industry. Perhaps surprisingly, one out of three marketers still can’t measure their efforts across all channels, particularly PR ROI. What’s going on?
While much of PR’s impact isn’t always tangible or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy. PR professionals find themselves trying to prove their worth and justify PR spend without any of the hard evidence other business units demand.
Our research and experience in the industry shows PR ROI can be measured and clearly illustrated using the right framework and tools.
Download this eBook “PR Professional’s Guide to Measuring ROI” to learn how you can finally earn the respect, funding and appreciation your PR efforts deserve.
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