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"White Paper: Save to Spend"

What's in this White Paper?

With budgets being cut, marketing departments are still under pressure to innovate and stand out from the crowd.

We’ve created a White Paper to help you think differently with your marketing money.

Download the White Paper, Save to Spend, and get tips on how to produce successful results with your budget such as:

· Reducing print costs and going digital - seems obvious but it’s often easy to overlook areas where you can migrate to digital

· Reducing avoidable inbound demand – processing inbound information can be time consuming so digging deeper into the data can help you think differently about your customer journey

· Replacing non-productive communications with ones that work – which one of your comms actually work? There are tools and techniques to help you create more effective strategies

About the Author

Marc Michaels
Strategy and Creative Director, Parkhouse

Marc has been using insight to create marketing communications strategies for over 31 years. He has delivered hundreds of high profile campaigns across the marketing mix and has worked across many sectors. Marc was awarded a life-time Fellowship of the Institute of Direct Marketing, has sat on numerous industry bodies, chaired and judged countless marketing awards and is a sought after speaker. Marc’s mission is to help marketers combine data and design to create powerful and persuasive marketing experiences to achieve business outcomes.

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