How preferences and expectations are shifting in the new Auto landscape
What do people want from connected vehicles and connected services? And in a post-COVID landscape, with ever-advancing technology - how are attitudes and behaviors changing?
It’s more important than ever to know your customer in order to give them experiences that matter. The Automotive sector has seen significant changes in people-focused technology, especially in the Connected Vehicle landscape. People’s preferences and expectations have shifted, and how drivers connect with their vehicles is rapidly evolving.
Automakers and dealers need to identify people’s life stages to ensure they are able to respond with the right services and approaches to suit a consumer’s life stage.
With this in mind, this eBook explores:
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