Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Using Google Analytics and Social Media to Create Actionable Marketing Intelligence
Request Your Free Case Study Now:

"Using Google Analytics and Social Media to Create Actionable Marketing Intelligence"
Request

Learn how a Caribbean tourism authority uses Google Analytics and social media data to create actionable marketing intelligence.

For some time now, a national tourism authority in the Leeward Islands has used traditional mass media efforts, tourism-focused events, and email newsletters as its primary marketing efforts. In 2016, the board decided it wanted to supplement these efforts with a range of digital initiatives aimed at:

  • Establishing an active social media presence that allows the tourism authority to continually raise awareness among, connect with, and learn more about potential travelers
  • Nurturing this presence so it generates actionable intelligence that can be used to inform the tourism authority’s total marketing efforts and, ultimately, increase visits to the island

Learn how they use Google Analytics and social media data to reach both goals.


Offered Free by: Studio Hyperset
See All Resources from: Studio Hyperset

Request

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.