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"The eCommerce Guide to CAC, LTV, and Click-to-Purchase Rates on Mobile"

Whether it's CAC, LTV, or click-to-purchase rates, this paper walks the modern eCommerce marketer through the steps they can take to decrease spend and increase revenue on mobile.

In this white paper you'll learn:

• The Mobile eCommerce reality of 2017
• What is important to measure?
• Mobile web vs. App: how to leverage both for eCommerce growth
• User acquisition: driving new installs at less than 5 cents CPI 
• How can you increase your click-to-purchase on emails?
• User experience, better experience = more conversions 

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