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"The Consumer Revolution"

How estate agents can attract, engage and retain the modern consumer.

Digital trends have rapidly accelerated since the start of the Covid pandemic. Both businesses and customers have adapted to a changing world in which interactions between them have become steadily and necessarily dependant on online-based communications and engagement. And things won’t go back to the way they were before.

Consumers have been conditioned to expect extraordinary and personalised interactions when buying a product or a service, and buying a house remains one of the most high-value, and therefore deeply emotional buying decisions that any consumer will make in their lifetime.

This report:

• Explores the state of consumer behaviour today
• Looks at how customer expectations and engagement preferences have evolved, uprooted conventional trends and accelerated new ones
• Offers strategies for how to attract, engage and retain customers in this new housing market era, so that property industry professionals are ready for the consumer of the future.

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