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Recent study: As eCommerce channel matures,  it remains under-utilized for brand building.
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"Recent study: As eCommerce channel matures, it remains under-utilized for brand building."
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Global study of how brands organize and budget for eCommerce

According to a recent Profitero study, How Brands Budget and Organize Around eCommerce, only 3% of U.S. brands view Amazon as primarily a brand building channel that can favorably impact offline sales. In contrast, 59% of these brands consider Amazon as primarily an online sales channel, followed by 29% who state its core function is to generate online sales volume.


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