Over 45% of media companies plan to boost their spending on key technologies in 2022, with 20% planning to increase their outlay by 6% or more. That’s just one of the many striking findings in Omdia’s latest survey of over 370 media technology decision-makers worldwide.
In this webinar, Omdia VP for Media & Entertainment Research Rob Gallagher draws on this research and more to explain how media technology vendors capture this growth by better connecting with customers via innovative marketing strategies.
In this session, you will learn about:
The overall outlook for the TV and video ecosystem, from content to services to technology, based on Omdia’s latest research.
Which service and technology segments will drive growth, both in 2022 and over the next five years.
Key priorities for TV and video tech buyers, drawing on our annual surveys of media technology decision-makers.
Strategies and best practice for marketing media tech, based on a study involving of over 80 senior industry executives.
Real-life case studies on how world-leading media tech vendors are innovating with digital marketing.
Expert speakers include:
Rob Gallagher, VP of Research, Media & Entertainment, Omdia
Maria Rua Aguete, Senior Research Director, Visual Entertainment, Omdia
Dan Simmons, Research Director, Media Delivery, Omdia
Pablo Carrera, Lead Consultant, Media & Entertainment, Omdia
Scott Harris, VP of Sales Enablement, Informa Engage
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