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"Mobile marketing cookbook: Whip up the best push notification strategy"

Engage app users you worked hard to get. Inside are steps to perfect your push notification recipe.

Users who download the app but never use it are duds and no profit is made. But users who come back time and time again, those are high-value users. They are the ones who help your app make money, by either in-app purchases or through ads served to them. But engagement isn’t simple. Master this part of the mobile marketing journey with a stellar push notification strategy.

There are millions of apps throughout several app stores. This means that now, more than ever, it’s vital to have a plan for not only building an app, but how to keep it alive and successfully gain revenue on it. These steps include creating an app, getting it into the app store, helping users find it, downloading it, and finally keeping them engaged with your app. The last step — engagement — is where the cash comes in.

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