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Marketing Optimization Toolkit: The Science behind Marketing Analytics

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"Marketing Optimization Toolkit: The Science behind Marketing Analytics"

Marketers are well-versed in the art and science of optimization.

However, there are certain practices and functions that are often overlooked– areas such as content production and distribution, campaign operations, and sales and marketing alignment. By optimizing these areas, marketers can make significant gains to both their top-line revenue goals as well as for their team members' productivity and satisfaction.

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