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"Lead Generation for the Complex Sale - Chapter 3"

Boost the quality and quantity of leads to increase your ROI.

Keeping the pipeline full of qualified leads is vitally important in today's challenging business climate, so important, in fact, that consistent lead generation is often imperative to a company's very survival. Arbitrarily forcing a lead generation program on the sales team without its buy-in is sure to court disaster. The strategic ingredient of the complex sale is teamwork, where sales and marketing work together towards the common goal. 

This free chapter includes:

• Target your ideal customer profile
• Clearly articulate your target market
• Inquiries 
• Quality over Quantity 
• The Hot Lead
• Case study

Without proper planning and direction, lead generation can be unsuccessful. Define your best lead with this free chapter.

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