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"How to Improve Subscription Renewal Rates"

Monitoring your subscriber churn rate is a basic requirement for any subscription business.

Subscription renewal rates are extremely sensitive variables. With some relatively simple efforts, you can dramatically improve the renewal economics of your subscription business.

There's an important point about your existing subscribers that's often lost in the hustle to bring in leads, prospects, and new customers: Retaining existing subscribers is typically three to five times more cost-effective than acquiring new subscribers.

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