By continuing, you are indicating that you accept our Terms of Service and Privacy Policy.
Download this very detailed piece & discover the exact steps that a mid-market B2B software company employed to net a very large client from web marketing. All facts & figures are verified.
This is the study of a software company who traditionally catered to non- profits and associations, but wanted to break into the highly lucrative (but notoriously difficult to penetrate) world of government, specifically federal and state.
They went to work figuring out how to “crack the code” in the public sector, while also not completely losing sight of their bread and butter non- profit audience.
The Problem
There were three primary marketing-specific challenges to overcome in order to make the pivot into the public sector a success:
Where do we find them?
How do we engage them?
How do we avoid alienating our existing audience?
Download this piece to discover the solutions employed, the general go-to-market strategy, the results observed & the lessons learned along the way (some of them very expensive or otherwise painful).
Offered Free by: WebMechanix
See All Resources from: WebMechanix
Thank you
This download should complete shortly. If the resource doesn't automatically download, please, click here.
Thank you
This download should complete shortly. If the resource doesn't automatically download, please, click here.
Thank you
This download should complete shortly. If the resource doesn't automatically download, please, click here.
Thank you
This download should complete shortly. If the resource doesn't automatically download, please, click here.