This book is of great value for anyone interested in what makes for greatness in companies and their leaders. It is written so that its message can be readily grasped by any reader without great commercial knowledge. The book to reinforces the value of meticulous preparation, steadfast adherence to the tried and proven and iron self-discipline.
We give the bare bones of a brilliant book. A book literally full of fascinating snippets, not only about great companies but also other anecdotes from other spheres of human activity. 10 years ago, Jim Collins wrote, Good To Great. Recently, in collaboration with Morten T. Hansen, he has now written another book, based on nine years of research by a large team who he acknowledges. The book is called Great by Choice. In this book, they exhaustively ask why some companies thrive in conditions of great uncertainty, while others do not. In this work, they examine cases of companies who greatly outstripped their competition in conditions, which were very challenging.
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