Having trouble reaching your customers’ inboxes? You might have a poor sender reputation.
Similar to a credit score that shows how great (or terrible) your credit is, your email sender reputation shows mailbox providers how reputable your sending habits are. The better your reputation, the more likely your chances are of landing in the inbox rather than the spam folder. If your reputation is lower than you like, just follow these 4 easy steps to start hitting the inbox.
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