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"Building Your eCommerce Measurement Playbook"

10 Timely Tips for Effectively Measuring How Your Brand Is Performing Online

To make smart decisions about how your brand is performing online, you need data—the right data. How you collect this data and how you analyze it are key components of how well informed your business will be as you guide your brand into the future. 

Through our collective experience, Nielsen and Profitero have identified essential tips and insights to create a successful e-commerce strategy.

• What’s the vital prerequisite for establishing meaningful metrics 
• The optimal number of KPIs you’ll want to regularly employ
• How new profitability models can beat disruptors to the punch

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