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"B2B E-COMMERCE SUCCESS FOR BRAND MANUFACTURERS"

Get key insights on the main 4 B2B E-commerce challenges for Brand Manufacturers, and learn how 7 leading brands are solving them.

In this whitepaper, we cover:

• 6 key E-commerce figures every Manufacturer should know 
• In-depth research on the new 4 E-commerce challenges Manufacturers have struggled with in the last year
• Insights from 7 leading players such as Carlsberg, Miele or Bridgestone on the steps they took to overcome these challenges

The COVID-19 pandemic has pushed B2B E-commerce growth into overdrive. Knowing now that more than 75% of B2B buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions or that B2B companies that have embraced digital are seeing higher sales conversions (McKinsey, 2020), Manufacturers must look at their companies and assess whether they have the capabilities to meet these shifts in the customers behavior.

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