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"Account-Based Marketing: A Practical Guide"

Your step-by-step manual on all aspects of ABM.

Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.

If you depend on closing lengthy, multi-stakeholder deals and scaling that activity, then this is the toolkit for you. Inside you’ll find hands-on worksheets and checklists, including:

• Target Account Checklist
• Customer Journey Mapping Canvas
• ABM Campaign Checklist
• Key CRM Data Fields Checklist

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