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"5 stories from multifamily operators on the journey to data-driven portfolio performance"

Navigating the momentum within the multifamily industry to modernize front office technology

Front office technology is customer-facing and growth-focused. Multifamily operators implement it to attract better prospects, increase conversions, and to keep them in their communities for longer. Done right, an intelligent front office platform creates material operational efficiencies and drives direct NOI growth.
 

The Intelligent Front Office

An intelligent front office puts customer engagement at the forefront of interactions, ensuring marketing, leasing and operations teams have modern tools that meet the needs of renters and owners, and - importantly - deliver growth.

Multifamily tech maturity model

The stages of operational efficiency achieved through intelligent front office technology maturity. Multifamily operators realize increasing value as they mature from one stage to the next. 

• Modernize capabilities
• Operational efficiency
• Data-driven portfolio performance

Value metrics for the journey to data-driven portfolio performance

After reviewing the data from the functions of a front office growth stack, these are the typical value metrics for organizations at different stages of enhancing operational efficiency. 

• Replacement costs
• Reduced marketing spend
• Team productivity
• Improved economic occupancy 

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