A comprehensive review of merchants' omnichannel gift card programs
For the fourth consecutive year, NAPCO Research provides an inside look at the consumer gift card purchase and recipient experience. Unlike previous years, which focused on digital experiences, the 2020 review includes an assessment of retailers' omnichannel approach to the gift card category, providing a 360-degree view across both online and offline channels.
This report is intended to serve as a benchmark for retailers as they evaluate the omnichannel performance of their gift card programs.
Key insights include:
Access the report for actionable takeaways to improve your omnichannel gift card strategy.
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