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"Novelis drives sustainable innovation for more customer-centric NPD"

Novelis seeks to create a more sustainable world together with its customers.

The company is the world’s leading producer of flat-rolled aluminum products and the world’s largest recycler of aluminum. The company provides innovative solutions to the beverage can, automotive, aerospace, and high-end specialty markets.

Novelis has aggressive decarbonization goals and recycling strategies, driven by its portfolio investments in new, sustainable products and technologies, and relies on innovation to guide its sustainability strategies and goals. The company needed an efficient, systematic way to make better new product development decisions and ensure the company always has the right resources working on the right portfolio initiatives.

Novelis turned to Sopheon to help create a new, more customer-centric innovation management framework that would enable greater speed-to market and profitability for its sustainable product portfolio investments.

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