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As buyer expectations in the B2B marketplace continue to evolve, many distributors have reconsidered their sales strategy. Should you?
Distributors today are augmenting traditional sales channels with an eCommerce branch, taking a hybrid, omnichannel approach that’s more flexible, scalable—and often more profitable. The 2022 Global B2B Pulse Survey by McKinsey & Associates shows that hybrid selling is expected to be the most dominant sales strategy by 2024.
Read on as we outline the different technology, tools, and content that businesses like yours can integrate to develop deeper customer engagement, gain trust, and become an indispensable buyer resource.
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