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Digital Audio vs...

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"Digital Audio vs..."

We're going head-to-head with the budget heavy champs for your ad dollars--see how digital audio competes next to tried-and-true media in SXM Media's newest report.

When you put digital audio's numbers up against the heavy-budget champs—TV, AM/FM, CTV, and social—it’s clear that it deserves a bigger piece of the pie. 

Download Digital Audio vs…—the new report from SXM Media—and prepare to rethink your media strategy. 

  • 64% of adult listeners 18+ are cord-cutters or cord-nevers
  • 58% of Pandora listeners say streaming audio is replacing time they used to spend with AM/FM
  • Gen Z spends more time with audio than streaming TV
  • Listeners 18+ say podcasts are 23x more authentic and trustworthy than social media

There’s plenty more where that came from. And as the largest, most dynamic portfolio in audio across SiriusXM, Pandora, SoundCloud, podcasts, and more, we can get your message to listeners, everywhere they’re listening.


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