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The hybrid cloud data platform (HCDP) optimizes both business intelligence (BI) and data science workloads with capabilities such as integrated analytics, columnar and parallel processing, data compression, and workload isolation. Vendors selling HCDPs have decades of experience supporting and tuning analytics workloads on structured and semi-structured data. An effective HCDP is unified, analytical, automated, fast, efficient, governed, and open.
Software companies represent an ideal case study. They use the HCDP to support two primary categories of modern analytics use cases. First, they analyze the product experience to improve what customers buy. Second, they deliver analytics as a product, meaning that analytics is what customers buy.
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