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2022 Trends to Watch: 5G Data and Tariff Innovation
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"2022 Trends to Watch: 5G Data and Tariff Innovation"

“5G means access to newer or better apps -- so let’s listen to consumers!” - Nicole McCormick, Senior Principal Analyst 5G & Broadband, Pricing & Strategy at Omdia

The 5G pricing proposition is to get consumers to spend moderately more on 5G. Currently, consumers see 5G as a means to a “much faster speed”. Those telcos that offer speed tiers for pricing will be happy. But how do you prove to the consumer they are getting a faster speed?

As focus starts to shift away from network build, operators will prioritize 5G data monetization and new pricing models in 2022, as is explored in this exclusive trend report. 


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