Sometimes customers need a little encouragement.
They might need that extra little nudge to subscribe to your email list, fill out a lead gen form, or purchase your product.
Sometimes you need a bridge to get customers from reading your free content to being a member of your community.
Enter — the incentive.
To help you come up with your next successful incentive, this MarketingSherpa article features six specific examples of digital marketing incentives that worked.
Read on for B2B and B2C examples, like a sweepstakes that generated more white paper downloads, premium content that encouraged more blog readers to subscribe to an email list and share on social media, and a hard good that increased total orders and revenue.
Along with this free article, you will also receive the latest case studies and data on email, lead gen, and social media delivered to your inbox courtesy of MarketingSherpa.
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