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Fishing With Spears: All About Account-Based Marketing #ABM

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"Fishing With Spears: All About Account-Based Marketing #ABM"

This presentation will help answer some of the major questions surrounding account-based marketing.

In this presentation, we will cover:

  • What is account-based marketing
  • 3 step model for account-based marketing
  • Metrics for ABM

Engagio is marketing software purpose-built to help companies with complex, enterprise sales to engage target accounts and deepen sales-and-marketing alignment. It’s designed to integrate with and complement an existing marketing automation solution. 


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