As the craft beer market booms across the U.S., brands like Steam Whistle need to stand out. Find out how they accomplished this with the help of a fleet branding initiative.
Companies are required to have a personality and a strong aesthetic associated with their branding. This is definitely true in the booming North American craft beer industry. Quirky companies with consistent marketing strategies can win over beer aficionados in a marketplace full of options. When Steam Whistle Brewing of Toronto wanted to bring its bright green and white color palette to life in its external marketing, they turned to fleet graphics to grab the attention of future customers.. Read this case study to find out:
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