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"For Millennials, Alternative Investing is Already a Tradition"

Over half of this powerful demographic are already invested in alternative asset classes

Say goodbye to Woodstock and hello to Burning Man as the millennial generation will soon surpass baby boomers as the largest segment of the investment marketplace. As they receive their share of the $30 trillion wealth transfer now underway, they are 77 million strong, with 80% already signed up for employer-sponsored retirement plans. And surprisingly, over half indicate they’re already invested in alternative asset categories, like hedge funds, private equity and real estate. Savvy financial advisors are turning their attention to this powerful force in IRA investing. Learn the wants and needs of this unique generation, and how advisors are attempting to attract their investment dollars.

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