How to Align Channel and Data Silos to Increase ROI
The CMO’s job is the hardest job in business today. Beyond delivering revenue, customer relationship management, the managing of consumer data and understanding consumer behaviour, you have to be able to prove ROI on every channel and tactic that helps you achieve those goals too.
When your marketing ecosystem is fractured, that’s almost impossible. In this eBook, Acxiom explains:
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