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"Falling for the Classics: The Top Trends of Fall 2020"

2020 has been a whirlwind, with COVID-19 driving changes for brands, retailers and consumers alike.

With all this uncertainty in the marketplace, it’s no surprise that consumers are turning to the classics for comfort and familiarity in fall 2020. Traditional flavors and products are trending across the following categories:  

• Food 
• Beverage 
• Household 
• Over-the-Counter 

Informed by our exclusive shopper, retailer and point-of-sale data, we at Quotient developed a new eBook to guide your content strategy for the fall. Using historical data, we can identify top CPG trends while offering insight into consumer mindsets and the types of products they’ll be looking for this fall. Learn how to pivot your marketing efforts and position these data-driven trends in a way that fits the current needs of consumers. 

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