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"Personalization after COVID-19"

A study of the impact of eCommerce's 'great leap' on the future of personalized experiences

The last few months changed the face of eCommerce - but what impact has this revolution had on the pace of innovation, particularly in the area most critical to differentiation: personalization? 

Find out what happened when we asked 400 eCommerce leaders across the UK and US what they have planned for personalization in 2021. This report provides an analysis of:

• How the purpose of personalization has adapted to new consumer behaviors brought on by COVID-19

• Where 400+ marketers think they'll be with their personalization strategies by the end of 2021 (see how you compare) 

• The key challenges that eCommerce leaders are finding along the way 

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