IDC Research finds that aligning your business and network strategies results in 2X revenue growth.
While organizations are leveraging new digital competencies to revolutionize product and service
delivery, it is important to remember that digital transformation (DX) is not a technology initiative but a
business strategy. CEOs understand that digital transformation represents the potential for real growth
by fundamentally changing the customer experience. And they are actively looking towards IT leaders
for strong partnership because they recognize that these new business models will be underpinned by
technologies such as cloud, mobile, social, and big data and analytics — what IDC collectively refers to as
the 3rd Platform.
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