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How Trek Bicycle Increased Brand Consideration and Doubled Conversions

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"How Trek Bicycle Increased Brand Consideration and Doubled Conversions"

54% of shoppers stop purchasing from a website because it’s too hard to find the right product. Learn how Trek Bicycle makes it easy for shoppers to choose the right bike for their needs.

Choosing the ideal bicycle from more than 300 options is no easy task, especially for a novice rider.

In order to educate consumers and increase their purchase confidence, Trek Bicycle launched an interactive bike finder. This intelligent digital sales assistant leads customers through a series of carefully chosen questions and matches them with the perfect bicycle based upon their specific needs and requirements.


  • 2x CVR for customers who use the Bike Finder
  • Strong uptake: 4% of all site traffic uses the Bike Finder
  • High engagement: 3.5 minutes average session length 

Download the full case study to learn more about boosting customer engagement, CVR and sales with digital sales assistants.

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