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Understanding and Investing in Information Intelligence

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"Understanding and Investing in Information Intelligence"

In this paper ESG's Senior Analysts, Brian Babineau and Katey Wood, describe why organizations should strive for better information intelligence.

Most information as a business asset discussions tend to focus on structured data sources referencing traditional business applications like data analytics and business intelligence systems. But the rapid explosion of unstructured content (e-mails, blogs, wikis, spreadsheets, web pages, videos, etc.) creates even more opportunities to use information more strategically.

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