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"The Video Strategy Workbook"

In 9 steps, it's easier than you think.

Everything worth having...isn't worth fighting for? It's true—some things, like even the most impressive video marketing strategies, don't have to be a full-blown challenge.

The Video Strategy Workbook will take you, step by step, through the process of creating a real, live video strategy that you can start implementing right away.

Here's what you'll work on:

• Establishing Your Goals for Video
• Identifying Your Content Needs
• Pinpointing the Opportunity for Video
• Building Campaign Rules of Thumb
• Crafting a Distribution Plan
• Transferring Your Brand to Video
• Setting Guidelines for Viewer Behavior
• Organizing Your Team
• Measuring Video Success

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