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"The Thank You Economy Book Summary"

This summary is ideal for anyone involved in or interested in the marketing world. The Thank You Economy by Gary Vaynerchuck is an insight into the changing platform of marketing. Vaynerchuck emphasises the importance of social media in any business venture. He debunks common criticisms and offers useful strategies. Vaynerchuck explains just how important company culture and how employee happiness is crucial in running a successful business.

Firstly we’ll briefly address Vaynerchuck’s term; ‘thank you economy’ and explain what this is. Then we will dive into a summary of social media and it’s role in business. Next, we’ll discuss how Vaynerchuck recommends you can use social media to your advantage, why innovation is necessary and we’ll end with a few social media mistakes you need to avoid.

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