With up to 80% of a business valuation residing in intangibles, innovation is at a premium. More than ever, IP plays a critical role in the innovation process.
Although ideas and IP are constantly evolving, the processes utilized to assess, file, manage and retire IP have not evolved in step. This paper looks at how the IP value chain is changing and what firms should be doing now to reduce waiting, rework and defects so expert resources such as IP attorneys can focus on value-generating tasks instead of process management tasks.
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