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"The First Step in Crafting Your Employer Brand"

Think employer value proposition and employer brand are the same thing? Think again.

While these terms are often used interchangeably, there’s actually an important distinction between them. And, understanding that difference will help you craft a far more authentic and compelling employer brand that helps you attract the right candidates.

Fortunately, our latest ebook covers everything you need to know, including:

• The difference between your EVP and employer brand (and how they work together
• Where you should be doing research to identify your own EVP
• How to tie that research together to craft a solid EVP

Bonus: We even included our own EVP here at The Muse as an example at the end so you can see how it all comes together.

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