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"The Enemy Within Enterprise Marketing: Is Your Team Prepared?"

Big brand teams need talent, tech and a digitally-driven culture to stay ahead of the curve. But how can you build a data-fluent force to achieve greater ROI?

Digital transformation is picking up pace. To keep up with nimble challengers, enterprises need digitally hungry marketers that look to optimise, improve and align.

And yet, only 11% of enterprises prioritise securing the right talent as their top priority versus 58% of challenger brands.

Big businesses often fall victim to inertia – they’re slow to see and slow to change, with a pre-digital marketing culture that hinders growth. Don’t let your brand be one of them!

It’s time to rebuild your culture and boost productivity.

In this article, we explore:

• The top digital challenges we hear facing the biggest brands
• Why enterprise brands should bring their talent and data insights in-house
• 5 tips to help build a digitally and data fluent culture 

Now is the time to overcome the enemy within enterprise marketing, lift your team’s effectiveness and gain greater ROI. Access the full article to find out more.

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