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"Reigniting Your Retail Loyalty Program"
Five action steps you can take now, to reignite your loyalty program and rekindle your relationship with your customers.
The good news for retailers is that, while changes in technology, consumer behavior, and market forces will continue to offer challenges to their business models, the fundamental drivers of customer loyalty remain unchanged. This means that loyalty programs will continue to fuel profitable customer relationships. To rekindle the value of your retail loyalty program, we offer these five rules as fuel for the fire.
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