This book gives you the techniques you need to change your writing from simply conveying information to influencing others.
No matter how good you are at your job and how much you know about doing it well, those who communicate their management prowess through the written word and influence others will be more successful than those who don’t—or can’t. To reach your full management potential, you must be able to communicate well via the written word and achieve results by influencing with those words. This book is the first step.
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