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Invest In Parents Now: 7 insights on investing in working  families now & moving forward

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"Invest In Parents Now: 7 insights on investing in working families now & moving forward"

As our most recent parent survey helps confirm, the old paradigm of benefits crumbles in the face of uncertainty and ambiguity. The time for new modes of support and family benefits is now.

The future of work is here. It’s NOW. The COVID-19 pandemic has brought all workers—in particular parents—to a tipping point and accelerated trends that may have otherwise been years, if not decades away from becoming the norm.

Parents make up 40% of the workforce. They are managers, leaders, and skilled employees, essential to success. And they need new modes of support and benefits as they continuously adjust to evolving challenges.

NOW is the opportunity to reset to better and build a more inclusive workplace.


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