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How did all of those brands get into 'Stranger Things'? It’s more complicated than you might think.

Name a major brand, and it has probably appeared in 'Stranger Things'. Eggo? Check. Nike? Check. Coca Cola? Burger King? 7-Eleven? Adidas? Well…you get the point. So far, more than 140 brands and products have been spotted in the series’s fourth season.

As Season Four, Volume Two premieres, brands are still looking for ways to worm their way into the series. But it’s harder than it might seem for a brand to lock down screen time in the Starcourt Mall or The Upside Down.

Download this report to learn more about how brands make it into the show and what your brand needs to be doing to be competitive in the fight for product placements.

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